Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

During an open panel at South By Southwest (SXSW) this month, Matt Cutts dropped a comment that has had the SEO community shuddering at what could possibly be in store in the next few weeks.   “All those people doing, for lack of a better word, over optimisation or overly SEO – versus those making [...]

Article Source: Best Practices to Avoiding an Over-Optimisation Penalty

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

Guest blogging has become more popular over the past couple of years and is regularly cited as an effective traffic and link building strategy. The advantages of guest blogging over article marketing are that blogs are likely to have a bigger readership than article sites, it is a great way to gain exposure and build authority [...]

Article Source: 5 Surprisingly Simple Steps to Successful Guest Blogging

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

Online advertising spend in Australia is set to increase to $13 billion in 2012 as competition for online visibility continues to increase. With organic search said to deliver on average 90% of traffic, investment in SEO is the natural method to gain more traffic. However, with SEO being a specialist practice, you generally have four [...]

Article Source: How To Hire An SEO Consultant

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

First of all, Happy 2012! It’s been a while since I’ve posted and my new years resolution is to write more, so lets kick off with the right foot forward… It appears today as is Google and twitter have had a lovers tiff. For those who are not aware, Google and twitter had a working [...]

Article Source: Google vs Twitter: An Ex-Lovers Tiff

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

Google yesterday announced a major algorithm change which they say helps to improve the ‘freshness’ of results. It’s estimated this will impact roughly 35% of search results – Over 20% more search results than the Google Panda update (12%). Up to date and relevant content will now be given higher weight when determining ranking for [...]

Article Source: Google Keep It Fresh With Freshness Algorithm Update

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

This Monday I start a new job, having previously served as SEO Manager at Web Marketing Experts. In that time I managed the SEO Department and was (more often that I wanted to!) regularly hiring new SEO Professionals to join the team. The problem with SEO is that it is quite the niche and it [...]

Article Source: What To Look For When Employing an SEO Professional

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

I work with Startup SME’s every day and in almost all cases I wish I’d been able to get involved sooner in their online endeavours. Decisions that may not seem important at the time of setting up your online business can actually be defining moments in how successful you will be. Today, I’m just going [...]

Article Source: 5 SEO Tips for Any Startup Business

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

I’ve had a number of E-mails from people coming a bit unstuck with the Mass Page Maker plugin. All of these are due to an incorrectly formatted .csv file. So, here is my version of the CSV file that you can use. You’ll need to toggle the variables if you wan’t to open comments, have [...]

Article Source: Sample CSV For Mass Page Maker Plugin

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

WordPress is a fantastic publishing platform for virtually any website and very popular amongst SEO’s due to its ease of management, SEO friendliness and promotion of content generation. The problem with using such a popular sand easy to use platform however is the ease of which it can be hacked which can have a disastrous [...]

Article Source: 8 Basic Tips To Better Secure WordPress

Andrew Gloyns is an SEO Consultant in Melbourne, Australia.

I’ve been working on a number of projects, including my cheap ipad site that required me to make several hundred/thousand/hundred thousand (!) pages via a WordPress install. Being somebody who is not very time rich and always looking for a way to do things quicker, I set out on finding a way to achieve this [...]

Article Source: Mass Paker Maker WordPress Plugin