Online advertising spend in Australia is set to increase to $13 billion in 2012 as competition for online visibility continues to increase. With organic search said to deliver on average 90% of traffic, investment in SEO is the natural method to gain more traffic. However, with SEO being a specialist practice, you generally have four [...]

This Monday I start a new job, having previously served as SEO Manager at Web Marketing Experts. In that time I managed the SEO Department and was (more often that I wanted to!) regularly hiring new SEO Professionals to join the team. The problem with SEO is that it is quite the niche and it [...]

I work with Startup SME’s every day and in almost all cases I wish I’d been able to get involved sooner in their online endeavours. Decisions that may not seem important at the time of setting up your online business can actually be defining moments in how successful you will be. Today, I’m just going [...]