Guest blogging has become more popular over the past couple of years and is regularly cited as an effective traffic and link building strategy. The advantages of guest blogging over article marketing are that blogs are likely to have a bigger readership than article sites, it is a great way to gain exposure and build authority [...]
How To Hire An SEO Consultant
Online advertising spend in Australia is set to increase to $13 billion in 2012 as competition for online visibility continues to increase. With organic search said to deliver on average 90% of traffic, investment in SEO is the natural method to gain more traffic. However, with SEO being a specialist practice, you generally have four [...]
Google vs Twitter: An Ex-Lovers Tiff
First of all, Happy 2012! It’s been a while since I’ve posted and my new years resolution is to write more, so lets kick off with the right foot forward… It appears today as is Google and twitter have had a lovers tiff. For those who are not aware, Google and twitter had a working [...]
Google Keep It Fresh With Freshness Algorithm Update
Google yesterday announced a major algorithm change which they say helps to improve the ‘freshness’ of results. It’s estimated this will impact roughly 35% of search results – Over 20% more search results than the Google Panda update (12%). Up to date and relevant content will now be given higher weight when determining ranking for [...]
What To Look For When Employing an SEO Professional
This Monday I start a new job, having previously served as SEO Manager at Web Marketing Experts. In that time I managed the SEO Department and was (more often that I wanted to!) regularly hiring new SEO Professionals to join the team. The problem with SEO is that it is quite the niche and it [...]
5 SEO Tips for Any Startup Business
I work with Startup SME’s every day and in almost all cases I wish I’d been able to get involved sooner in their online endeavours. Decisions that may not seem important at the time of setting up your online business can actually be defining moments in how successful you will be. Today, I’m just going [...]
About Me
My name is Andrew and I'm an SEO Consultant in Melbourne, Australia.
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