I’ve just published a post over at the FirstClick blog where I discuss 5 features within Google Analytics that will help you make (more) money. Check it out!
Phew, quite a few Google Algorithm updates since my last post! Over the past 6 month’s we’ve had three Penguins and I’m getting sick of Pandas. In short quality, branded domains with reputable, natural link profiles from trusted sources have been given a big boost in the search results, mostly replacing sites with: Exact Match [...]
To first understand the concept of SEO, it’s best to rewind a little and define what search engines are and what they are trying to achieve. Search Engines, such Google, Bing & Yahoo, are online tools used by to locate information. Users of these websites enter search queries (‘keywords’) related to the information they’re looking [...]
Google have today released a new Analytics feature that allows you to track the social engagement of content within on your site. With the new feature you can currently track the quantity and frequency of Google +1′s (obviously), Facebook Actions and Tweets all within your Analytics dashboard. Yet another signal that Google is weighting, or [...]
For many, SEO can appear to be a confusing world with an endless amount of complex data points and unfounded assumptions. The truth is that nobody knows the search engine algorithms, but by aligning ourselves to best practices and avoiding/resolving any issues the search engines have with our sites we can be confident of improved [...]